Home Fragrances

Bath & Body Works, LLC is an American retail store under the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the country. It specializes in numerous fragrant lotions, bath items, personal care items, and home fragrances. more...

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Other Limited Brands include Victoria's Secret, Henri Bendel, White Barn Candle Co., and C. O. Bigelow. Limited Brands also once owned Abercrombie & Fitch, The Limited, The Limited Too, Express, Express Men as well as Lane Bryant and Lerner, which is now known as New York & Co.

In October 2006, Diane Neal, former president of GAP Outlet and Mervyn's, was brought in as the new president.

The company launched both a seasonal catalogue and a website in 2006. In November 2006, Bath and Body Works launched its first television commercial advertisement. Net Sales as of January 28, 2006 were $2,285,000,000, significantly higher than all other Limited Brands, except Victoria's Secret.

The Stores

There are 1,600 Bath & Body Works locations nationally, including seven outlet stores. Bath & Body Works stores are broken into three categories: Core, Side by Side, and Flagship. Core stores carry the most basic Bath & Body Works products along with selected White Barn Candle Company home fragrance products, Henri Bendel products, and C.O. Bigelow products. Side by Side stores are stores where a Bath & Body Works and White Barn Candle Company (BBW's home fragrance division) are connected and can be shopped together. Flagship stores carry extended lines as well as third-party brands and offer far more variety than either of the other two categories.

Bath & Body Works has made a conscious effort to change the way customers feel about personal care products and the stores from which they are purchased. Bath & Body Works emphasizes themes of nature, health, beauty, and well-being, promoting itself as an apothecary-type shop.

Brands and product lines

Bath & Body Works offers a varied assortment of products, brands and fragrances including...

100% Pure, Ahava, American Girl, Anthony Logistics for Men, Anti-Bacterial, Apivita, Aromatherapy, Awake, Barielle, Boscia, Breathe, Caudalie, C. O. Bigelow, Classics Collection, Davies Gate, Fredric Fekkai, Freeze, Goldie, Henri Bendel, Hylexin, Jaqua, Joey New York, Jonathan Product, Juvena, Lancaster, Liplicious, Lippman Collection, Men's Collection, Molton Brown, Mop, Murad, Mustella, Patricia Wexler M.D., Peter Thomas Roth, Phyto, Prevage, Signature Collection, Sikkesei, Slatkin & CO., Sovage, Superfill, Supersmile, Temptations, True Blue Spa, Tweezerman, Vincent Longo, Vinyl Deborah Lippman, Warren-Tricomi, White Barn, White Barn New York

Read more at Wikipedia.org